THE GREA GATSBY

Dear Father,

I remember the day that you told me that I have to reserve all judgment about other people and whenever I feel like criticizing someone I should remember that not everybody had the advantages that I had. But the thing is that in this place I have a neighbor called Jay Gatsby that its difficult to not criticize him because all the people talks about him and his mysterious form of being wealthy. 

Jay Gatsby has a luxurious mansion, and he often realize parties in his house and invite a lot of people, and he don´t know anyone of his guests. I think that is one of the reasons why he has become the subject of so many legends, no one knows him so the people starts speculating and inventing new ideas or legends about him. The first legend I heard about him was in New York at Tom´s apartment, where Myrtle syster called Catherine says that Gatsby was the nephew or cousin of Kaiser Wilhelm, the ruler of Germany during the first world war. Another legend about him is that he was a German spy during the war. One day also a "friend" of Gatsby called Meyer Wolfshiem said me that Gatsby wealth may be unsavory, that he may even have ties to a sort of organized crimes. The last two legends about him I heard it from Tom when he said to my cousin that Jay obtains money with bootlegging, and Daisy replies that he has a Drug store. Personally I think that his wealth become from something related to something illegal because he has partners like Wolfshiem that are very shady people, that deal with strange sorts of things, so I think that he is in the bootlegging commerce, something illegal in this time.

Something certainly I know about him is his origins. He was born James Gatz on a North Dakota farm. He was a poor men and he works by fishing salmon and digging clams. One day he saw a yacht owned by Dan Cody, a wealthy man, and Gatz warns him that there is an impending storm. The gratefully  Cody took young Gatz, who gave his name as Jay Gatsby to become his personal assistant. Cody was a heavy drinker, so in the way Jay learns to be wealth and also not to drink. 
About his friendship with Wolfshiem I don´t like it very much because that gives me an unpleasant impression that´s Gatsby fortune may not have been obtained honestly, that he might be involved in organized crimes or bootlegging.

The principal reason of his enormous parties, was for one reason that is called Daisy. He want´s to shows her that he has been rich, and also making bigs parties would make her go to that parties and rediscover each other. That is the principal reason of Gatsby effort, try to go back in time and resuscitate the love that they had one time.

In conclusion I admire Jay Gatsby despite the fact that he represents everything that I scorns of New York, and all the legends that invent about him where basically because no one really knows him. Jay Gatsby makes me judge him and other people; I know you told me about judgment, but this time I really cannot reserve it.

You dear son,
Nick Carraway 


  

TIME FOR REFLECTION

“The very first law in advertising is to avoid

             the concrete promise  and cultivate

             the delightfully vague.”   

DO YOU AGREE/DISAGREE? WHY?

I agree with Bill Cosby. First of all if you are going to sell a product, you dont have to make the mistake that many of the offerers do, that they try to impress you saying like "the most incredible, the only, the best",  but they dont realize that the consumer dont getts attract with that. So what Cosby tries to tell us is that the offerer have to stop giving false words of promises (concrete promise), and try to persuade with other things the consumer.

BLOG ENTRY

” Advertising is everywhere you look, whether it is in the newspaper

you pick up daily or on that billboard you see while driving down

the highway….”

I think that what appears in that quote its true, you see advertisement EVERYWHERE you look.

Our Society now is bassed on the competition and if someone catch the buyers attention better than you, your business will be ruined. For example we see a lot of ads of coca - cola, and thats why pepsi also do many ads and compete with them. So its seems to be a vicious circle in wich all the products need to be sell. In this country its illegal the monopoli so anyone has an secure position in the market.

Today the commercials are increasing; 20 years before if you have a television or something like that, you see an ad like one per day, and now I think that you see 50 per day, its something amazing; the offerer have the mission that everyday have to improve new techniques ti attract the buyer, visual techniques, aural techniques, etc. I think that the commercials that symbolize most the attention are with the celebrity endorsement.

To conclude this, I will give my personal opinion that is that the competence its good, because the offerer will give us a better product that the others, and the others will make the effort to superate him, so the buyer will have many options to choose.

ANALYZING ADS

1. What product or service is the commercial trying to sell?

  -This ad is trying to sell an excellent paint called "Olympic ONE".

2. Where was the commercial set? Describe the setting(s).

  -This set is a house of a family (husband - wife - son). We can see this because there is a baby in the house  verging the wall. 

3. Who was in the commercial? Describe the people involved.

- There is only a little baby in the commercial, but also there is more people involved in the AD like the parents of that baby being relaxed and not worried about that beautiful wall painting.

4. What objects were in the commercial? Describe them.

-The principal object is to persuade the people to buy this type product. The other objects are related in what the people have to see in the AD. For example the color of the paint; this color attracts people and give a harmony environment. 

5. What happened in the commercial? Provide as much detail as you can.

- In the comercial a baby is verging a beautiful wall in a house. As a normal baby in the world, she don´t mind what she´s doing, and we can notice also that nobody is worried about that action. So we can conclude that now is not a problem that any baby streak a wall with the "Olympic ONE"

6. What is the target group?

- The target group are all the parents that have child. Also there is a "sub-target" group, that can be all the persons that like to have there houses impecable. 

7. What is the message?

-The message is that this paint is the only one that can be striped and cleaned. That you will be not worried about buying new paint if your baby streak the wall.

8. What are the aural and visual techniques?

- We can´t see aural techniques. The visual techniques are the color of the wall that gives "hospitality" to the people that see this. Also the paint jar position because it´s easy to memorize how it looks the jar so when you go and purchase you will see it quickly. 

9. Do you find celebrity endorsement?

- No, this commercial in particular don´t need a celebrity endorsement, just an innocent cute baby.