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” Advertising is everywhere you look, whether it is in the newspaper

you pick up daily or on that billboard you see while driving down

the highway….”

I think that what appears in that quote its true, you see advertisement EVERYWHERE you look.

Our Society now is bassed on the competition and if someone catch the buyers attention better than you, your business will be ruined. For example we see a lot of ads of coca - cola, and thats why pepsi also do many ads and compete with them. So its seems to be a vicious circle in wich all the products need to be sell. In this country its illegal the monopoli so anyone has an secure position in the market.

Today the commercials are increasing; 20 years before if you have a television or something like that, you see an ad like one per day, and now I think that you see 50 per day, its something amazing; the offerer have the mission that everyday have to improve new techniques ti attract the buyer, visual techniques, aural techniques, etc. I think that the commercials that symbolize most the attention are with the celebrity endorsement.

To conclude this, I will give my personal opinion that is that the competence its good, because the offerer will give us a better product that the others, and the others will make the effort to superate him, so the buyer will have many options to choose.