“The very first law in advertising is to avoid
the concrete promise and cultivate
the delightfully vague.”
DO YOU AGREE/DISAGREE? WHY?
I agree with Bill Cosby. First of all if you are going to sell a product, you dont have to make the mistake that many of the offerers do, that they try to impress you saying like "the most incredible, the only, the best", but they dont realize that the consumer dont getts attract with that. So what Cosby tries to tell us is that the offerer have to stop giving false words of promises (concrete promise), and try to persuade with other things the consumer.
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